This is the second channel launch for Virgin Media Television this year, following Virgin Media More, which launched in April as an exclusive to Virgin Media Cable TV subscribers.

Virgin Media Ireland has quietly and with lacklustre launched a brand new TV station. Virgin Media 4 will be available on Saorview (Channel 7) and Virgin Media cable, but not on other platforms such as SKY or EIR TV. The channel launched with no fanfare. There is still no mention of the TV channel on the Virgin Media website and it is not listed on their TV Guide.

Details of shows to be broadcast on the channel include weekly NFL American Football coverage and series 1 of ‘The Group Chat’ podcast.

Bill Malone, Virgin Media Television Director of Content said: “Virgin Media Four forms an integral part of Virgin Media Television’s new channel strategy.

“Virgin Media One is our flagship channel and home to VMTV’s biggest brands from Ireland AM to Virgin Media News; Virgin Media Two is now clearly a youth-focused channel, which has just enjoyed a rating bonanza thanks to the strong performance of Love Island; Virgin Media Three has a particular focus on drama and now Virgin Media Four has joined our portfolio of channels as a General Entertainment channel with a mixture of home produced and top international content.

Saorview (Irelands free to air tv services) has seen a number of additions recently after a long period of stagnation. SKY News was added last year, alongside the Christian Radio Station UBC.

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